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This web page had the following in the web site, "To get an instant quotation and order your tyres now click here." Our analyzers saw that the web site stated " Our fully fitted price is inclusive of fitting, balancing, valves and VAT." The Website also said " For over 50 years Dexel have been managing the tyre needs of all types of fleets, across varied applications. We provide a huge choice of tyres to fit all vehicles. We are able to repair or replace all exhaust parts for all vehicles. Branches throughout South Yorkshire, Lincolnshire and North Nottinghamshire." The website's header had Tyres Sheffield as the most important optimized keyword. It is followed by MOT Sheffield, Servicing Sheffield, and Tyres Lincoln which isn't as highly ranked as Tyres Sheffield. The next words dexel.co.uk uses is MOT Lincoln. Servicing Lincoln was included and could not be seen by web crawlers.